The Fusion Car Audio brand in the UK is strong, A Good combination of advertising and product quality has established Fusion as one of the more significant brands amongst a large competitor base. Fusion products are immediately recognisable, probably more so than any other brand on the market which helps with the popularity and sale of Fusion products.
To ask a question Is fusion good value for money? First we have to consider other products available, what quality they are and where fusion sits against the competition. Secondly if the value for money is good, does this make them any more desirable?
To start with quality, Fusion isn't leading the market. The Fusion products offer a decent quality overall, however most of the products fall into the entry level category. Basically meaning the audio equipment is at good standard but can't and wont compete against other products designed for competition (Digital Designs, RE Audio, Focal, Diamond etc) However this generally wont effect people looking to purchase Fusion (or any equivalent products) as they aren't looking to purchase competition spec equipment. Fusion do offer products into a higher quality bracket. The Fusion PowerPlant range for example pushes toward the middle product range.
Knowing where Fusion sits in comparison with other products is important to determine value for money and what the product offers in addition over other products. Generally speaking Fusions main competitors are Vibe, Fli and a few others.
When you buy Fusion you get a product with a strong identity, strong design and offers quality at least level with its main competitors. People who are interested in car audio instantly recognise fusion and can relate to its performance.
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